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Colors hold a surprising amount of power, influencing our emotions, memories, and even our decisions. Marketers are using color psychology as a secret weapon to craft impactful campaigns that resonate with their target audience. Here’s how the world of marketing and advertising uses color psychology to influence you.

Clothes’ colors fade because their dye is washed out and fabric fibers become dull over time, due to exposure to sunlight & strong chemicals, and with frequent use. The more you wear and wash a piece of clothing, the more its original color will fade. But there are things you can do to slow down or even stop fading entirely.

The best colors to wear if you have olive skin are earth tones like beige, khaki, and brown. You can also wear shades and tints of green and all variations of colors from red to blue-purple. But avoid colors like orange and turquoise. These can make your olive skin look pale and sickly. Blues and red-oranges are also not ideal.

It’s easiest to hide sweat stains by wearing very dark clothing. Very light clothing is also acceptable, though. Anything in between will accentuate wet spots. The best color to hide sweat marks with is black, followed by very dark blue and pure white.

Most colors match because of certain criteria. As soon as you understand them, it’s easy to match colors to one another. Here are the top 8 most common best-matching color pairs.

Contrary to common belief, the color of clothes does not significantly affect body temperature - at least not core body temperature. Though different colors absorb varying amounts of light and thus heat up, they only manage to increase skin temperature.

Color blocking is the art of pairing together multiple blocks of solid bold colors that contrast strongly. The result is one cohesive outfit that stands out due to its stark color contrast and eye-catching composition.

Monochrome style is what you get by creating a cohesive look using only one color. In fashion and design, you also incorporate different shades, tints, and tones of the same family on the color wheel (hue) into a monochromatic color scheme.

The best color for a suit is a rather dark navy blue. A dark blue suit complements almost every skin tone and hair color. Also, navy blue looks great with both black, brown, white, and gray, making it a good match for any shoe or shirt color.

You need to wear light and bright colors from either the orange or the blue side of the color wheel to enhance your tan. Any other color will either not affect your tan at all or make you look paler.

Some of the most unprofessional colors include pink, orange, yellow, green, and purple. These colors are usually too flashy or bold to be worn in professional situations when you want to look more serious and authoritative.

The best colors to wear if you have gray hair are dark versions of blue or certain jewel tones. Colors like navy blue, teal, mystique purple, emerald, or ruby will complement gray hair very well and portray class and sophistication. Certain light variations of the same hues will help to make you look younger, though.

Two colors clash when they are too similar in some aspects, yet too dissimilar in others. We consider them clashing when they don’t harmonize or pair well. This is often due to a lack of luminance contrast combined with a bad contrast of hue.

In colors and fashion, certain colors just don’t go together. Some of the most common mismatched pairings found in outfits are white & silver, green & red, and brown & burgundy. These combinations and 7 others make up our list of “10 No-Nos” for color in fashion.

As a wedding guest, you should wear either dark blue, brown, and gray, or light tans and nudes as base colors in your outfit. Do not wear too many flashy colors and avoid white and too much black at all costs. You are allowed to accent your get-up with small elements of color but be careful not to overdo it.

A color palette is a selection of colors carefully chosen to complement and build off one another. This is important in fashion because most well-put-together outfits will have some kind of color scheme that ties each piece of clothing to all the others. The harmony of all colors within a palette makes or breaks an outfit.

Colors that never go out of style are sometimes called neutrals. Neutrals are black, white, gray, brown, navy & denim blue, and some off-whites & tans. These colors are timeless, easy to wear, and almost always look fashionable when combined with each other. They are truly evergreen.

Colors like red, orange, and yellow catch the human eye the most. This is why road signs and safety vests are made in these colors. Colors that are warm and bright stand out the most to humans because of various biological reasons.

Colors affect first impressions in ways you can’t imagine. Wearing predominately blue makes you look more intelligent whereas wearing black helps you seem more authoritative. All colors have a certain effect - some of them are more desirable than others.

To look less red you have to choose a clothing color that is neither complementary to your redness, nor analogous or warm. This leaves only a few valid options: blue, blue-purple, yellow, gray, and cool brown. These are all the colors that can help to make your skin look less red.

To enhance blue eyes, wear neutral colors like blue, black, white, and brown. Accent your blue irises with variations of orange, blue-green, or blue-purple to make them pop. But, make sure to use these accents sparingly and as small splurges of color relatively close to your eyes.

The colors you wear can affect your mood in ways you can barely imagine. You should be smart about choosing the hue, shade and temperature of the clothing colors you wear. They can make a big difference in how you feel.

Colors that are light, bright, and warm make your skin look more vibrant and healthy. In turn, wearing these youthful colors makes you look younger. Wear light colors that enhance your skin's undertone and visually reduce the contrast within your skin. Light tints of yellow, red, and blue-green look very youthful. So do many strong colors.

In general, bright and light colors suit dark skin the best. Opting for colors on the warm side of the color wheel is also recommended. Stay away from dark yellows and other dark olive shades and tones. Pink and rose are always great on dark skin. When mixing and matching colors, make your outfit have a decent amount of contrast.